😊 #03 Happy Wednesday!  Our elevator pitch: NMB is the "MorningBrew of SaaS" and we bring order to the SaaS information overload. Read more about our mission in the footer, and please subscribe here if this email was sent to you. - Written by Eve D. 

📅 On the agenda today:  *better analysis of backlinks, * send direct mail to your users, *SaaS Benchmarks ...and a link to our book! 👇

1.

👍 Getting more insight on backlinks

Yesterday we told you how backlinks are going to start losing their importance (one day?), but until then, they are still important. Tim Suolo tweeted a big thumbs up to the updated ahrefs Link Report pages. You can now filter by:

• 1. Follow / no follow / User generated content and sponsored

• 2. Filter out the weak links

• 3. Filter out any other metric or variable

• 4. See which pages gained or lost the most links in a given period

• 5. Preview ref domains and links in a quick drop down.

2. Tool Spotlight

📨 IgnitePOST - send hand written mail to your users

Here's a fun fact: ignitePOST says that 99% of handwritten direct mail gets opened. And  yes, direct mail works for #SaaS companies. SEMrush started using direct mail at the start of Covid, and liked its attribution "the best". So definitely something to consider as an option. Let's get into some details: 

• No, the mail is not really handwritten. But the robots that write your note use real link, and the handwriting "changes" across words, so it feels handwritten. Ignitepost has 12 different handwriting styles available.

• The system can be integrated into lots of CRMs and platforms (Hubspot, Zapier, Salesforce etc), and you can get very clever with it. Example: send a thank you note when a user first signs up, when they renew, when they add a team member, when they refer 5 people etc etc.

Cost: You can sign up for a subscription, which starts at $89 for 25 notes, or you can do a pay-as-you-go plan which starts at $1.99 per note. 

You can have a sample sent to you from ignitePOST, if you want to see the system in action. Visit the site here. 

3.

Snippets

💡 Spend time with your product. Marco Lanzi suggests that every product manager should spend a day a week with their product. While that is not very realistic for SaaS founders (got enough on your plate?), the sentiment still holds. Play around with your SaaS, and see what inspiration for growth strikes you. Read on Linkedin

4.

📅 Pencil it in...

• SaaStr Scale. Digital. 14 December 2022. Free. Register here.

• SaaStr Europa. In-person. London. June 6-7, 2023. Earlybird $299 until Oct 31st. Register.

• SaaStr Annual. In-person. San Francisco. Sept 12-14, 2023. Earlybird $499 until Oct 31st. Register.

5.

📊 Data, Reports and studies

• SaaS Benchmarks Report 2022, Openview 650+ businesses surveyed to better understand how to build a market-resilient startup able to withstand any economic volatility. Exclusive data along with guidance on how companies are approaching growth, costs, and profitability in this new landscape. Download here (free)

We wrote the book on SaaS growth...literally!

Acquisition. Retention. Monetization. Growth teams. Channels (looking at: social media, paid ads, sponsorships, events, webinars, community, SEO, personal brands, referrals, affiliates etc). And so much more. Best 10 bucks you'll ever spend. 

Thank you!

Thanks for reading this far. We are just getting started. 😂 The idea is to create a newsletter that cuts down on hte noise, hones in on what's important and relevant, and helps #SaaS growth marketers do their job, faster. Please let me know any comments, suggestions, brutal feedback. Thanks for reading, Eve >>  ([email protected])

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